Applications continue to become more on-demand and application environments continue to grow in complexity and scale. Real-time troubleshooting is now a requirement for every application administrator, developer and support person. How can developers, data center professionals and support staff understand what's happening with their distributed applications and troubleshoot problems more effectively? This session will highlight the challenges of troubleshooting modern application environments. We'll examine tools and techniques and provide practical advice through real world troubleshooting examples. Attendees will learn more effective approaches to common and complex problem identification, analysis and resolution.

Fiorano Software, a US Corporation headquartered in Silicon Valley, CA. Fiorano is a leading provider of enterprise class business integration and messaging infrastructure technology. Companies use Fiorano products to develop real-time competencies, improving operational efficiencies and business performance by deploying flexible business processes spanning multiple applications and platforms and partners. Fiorano's distributed, event-driven and service oriented architecture sets a new paradigm in performance, scalability, simplicity, and affordability. With Fiorano, customers can focus on their core competencies, realize an immediate ROI and need no longer grapple expensive, unwieldy alternatives. Fiorano?s technology provides ease of use and flexibility powering a variety of businesses from Medium Enterprises to Global leaders and Fortune 500s such as Boeing, British Telecom, NASA, Schlumberger, Quicken Loans, Federal Reserve Bank of New York , Lockheed Martin and McKesson among others. For more information about Fiorano Software Inc, visit www.fiorano.com

Farata Systems is a leading IT consulting and product development company providing enterprise-wide IT solutions specializing in the area of rich Internet applications. The company has been created by the merger of two consulting companies: Computer Technology,Inc., and Smart Data Processing, Inc. For more information about Farata Systems, visit www.faratasystems.com.

Since 1994, Nastel has been committed to consistently delivering robust, smart software solutions that provide control and visibility into performance of critical business processes relying on SOA and middleware infrastructure. Nastel's clients are accountable to their organization to meet stringent performance SLAs and increasingly demanding compliance guidelines, and Nastel is dedicated to their success. While the company appreciates the accolades they?ve received from industry analysts, their clients? continuing loyalty is their greatest source of pride.

Building SOA-compliant business logic without programming According to IBM, Gartner, and other industry pundits, SOA applications will usher in a major replacement of the legacy systems that currently power organizations and commerce around the world. ZapThink, by contrast, sees SOA as a technology that will extend the value of existing legacy applications.

Solstice Software (www.so lsticesoftware.com) provides the foremost testing solution for integration and SOA initiatives for large organizations with complex integration requirements-including five of the nation's largest financial institutions. Solstice Integra Suite is the only integration testing platform to deliver true end-to-end testing.

SYS-CON.TV's Times Square Studios hosted Sean Rhody, tech chair of SOA World Conference & Expo and the editor-in-chief of SOAWorld Magazine. The 11th International SOA World Conference & Expo 2007 East, colocated with the second annual Enterprise Open Source Conference, and first international Virtualization Conference & Expo will take place on June 25-27, 2007 at the historical Roosevelt Hotel in New York City. SOA World Conference & Expo and Enterprise Open Source Conference together deliver the #1 i-technology educational and networking opportunity of the year.

SYS-CON Events announced today that webMethods joined SOA Web Services Edge 2007 East Conference & Expo as 'Gold Sponsor.' webMethods provides business process integration to over 1,400 of the world's largest corporations and government agencies, enabling them to achieve faster business improvements and competitive differentiation. By taking a process-centric approach to integration, webMethods allows customers to reuse their existing IT assets and achieve greater process automation and visibility.

The original goal of the Service Oriented Architecture (SOA) concept was to build flexible, loosely coupled systems. That meant removing or lessening the runtime dependencies between components or endpoints. One of the best, if overused, examples of loosely coupled systems is the way the Web works today. Routing, DNS, cookies, SSL handshakes, authentication, redirection, etc. are all handled by the infrastructure at runtime.

With mounting pressure to decrease data center costs while staying on top of IT infrastructure, enterprises are pitted with the challenge to optimize their data centers. To meet this challenge, many are embracing virtualization. While this provides answers to IT managers' challenges, mapping out a methodical approach with complete analysis and evaluation of all opportunities is critical.

Greschler is the director of virtualization strategy at Microsoft, and is focused on virtualization management tools for the desktop and datacenter. Greschler came to Microsoft with the July 2006 acquisition of Softricity. Prior to joining Microsoft, Greschler was co-Founder of Softricity, developers of SoftGrid and the originator and leading vendor of the application virtualization industry. With more than 20 years of pioneering experience in the computer field, Greschler has held various positions at the MIT Media Lab and The Computer Museum, and holds numerous virtualization patents.

Red Hat is buying a privately held proprietary software company called Metamatrix Inc that's backed by Kleiner Perkins, the Invus Group and Integral Capital Partners on undisclosed terms. Red Hat senior VP of enterprise solutions Tim Yeaton said it will supply the piece that was missing after Red Hat bought JBoss last year for $350 million and goose a new round of Unix-to-Linux migration by moving silo?d legacy applications to JBoss Enterprise Middleware.

'Now, enterprises deploying SOA applications on Red Hat's JBoss Enterprise Middleware can take advantage of SOA Software's Service Manager and WorkBench products for critical governance, security, management, and mediation functions. JBoss Enterprise Middleware is an extensible set of leading open source software for creating and deploying modern applications such as Web applications, rich Internet applications, and Web Services. The added capabilities of the SOA Software Infrastructure Suite further strengthen JBoss Enterprise Middleware as the open source foundation for enterprise-wide managed SOA deployments.

iTKO, Inc. offers the most complete software suite for testing Service-Oriented Architectures (SOA), allowing multiple business technology layers to be exercised within a single test case. iTKO's mission is to allow everyone involved in IT to own Complete, Collaborative, and Continuous TM software quality, from development, to QA and business analysts. iTKO LISA Complete SOA Testing Platform system performs unit, functional, regression, load and performance tests, without requiring test coding or script maintenance, saving up to 80% of the cost of testing over the course of six months. For dynamic web applications, web services, J2EE, .NET, Java objects, JMS/messaging, databases, and many more technologies, LISA provides live interaction with every layer, and gives everyone the 'Freedom-to-Test' applications exactly as they will be deployed. Founded in 1999, the Dallas-based company's customers include Sun, Capgemini, Cardinal Health, AMD, TIBCO and i2.

As enterprises gain comfort with the principles of service-orientation and begin adopting SOA for large-scale, business-critical applications, they must invariably grapple with the traditional 'ilities' e.g. reliability, scalability, agility, etc. -that challenge the architects of demanding applications. In this presentation we explore an emerging solution to these challenges - grid-based service virtualization frameworks. By providing a runtime distributed service container that abstracts service instances from the infrastructure on which they run, service virtualization approaches are enabling savvy enterprises to achieve high qualities of service for their Java, .NET and C/C++ services.

OASIS (Organization for the Advancement of Structured Information Standards, http://www.oas is-open.org), is a member-led, international, non-profit standards consortium focused on global e-business. OASIS drives the development, convergence and adoption of e-business standards. OASIS was founded in 1993, and now operates with over 500 member organizations and over 5,000 participants in over 80 countries. There are over 60 OASIS Technical Committees producing royalty-free and RAND standards. The open OASIS technical process is expressly designed to promote industry consensus and unite disparate efforts. OASIS cooperates with over 50 other standards and industry organizations to reduce duplication and promote interoperability for OASIS Standards

Most of today's hype revolves around hardware virtualization, also know as hypervisors or virtual machines. This session will focus on the alternative technology know as containers, or operating system virtualization. The session will explore OS virtualization at the technical level and cover its fundamental architectural differences in a comparison with server hardware-level virtualization. The session will cover core technical differences in provisioning, resource and patch management, as well as migration.

'Sometimes we spend more time arguing about IT trends than actually using them,' says SOAWorld 2007 speaker John Evdemon, a Microsoft architect. 'In 2007, the tools and specifications we need for enterprise-strength, loosely-coupled solutions have finally arrived its time to roll up our sleeves and get to work.' SOA World will help developers, architects, IT managers, and CTOs to 'get to work' on their SOA iniatives by suffusing them with technically astute insights and information. By the end of the 3 days they will be deeply informed about multiple aspects of this fast-emerging style of information systems architecture that enables the creation of applications built by combining loosely-coupled and interoperable services.

Trivera Technologies provides premier technical education, mentoring and courseware development and licensing services for developers, managers and engineers of all skill levels. Trivera has the unique strength, focus, and depth of talent needed to help our clients build the technology teams that are creating and securing their future. Headquartered in New Jersey, but with world-wide delivery, our instructors and mentors boast an average of 20 years experience in software design, development and deployment, bringing their extensive real-world experience into every classroom and development project. The company focuses on advanced technologies and enterprise development solutions, such as Java, J2EE, XML, object-oriented design, software engineering, service-oriented architecture, testing, troubleshooting and more. We specialize but are not limited to training in IBM WebSphere, Rational, WebLogic, Eclipse, JBoss and much more.

Dating back more than two decades, the core conceptual model of SOA is not new to the IT industry. Unlike its previous debut however, this concept has undergone a remarkable metamorphosis with a decidedly different tenor and direction. Whereas in the past it was focused purely on software development, SOA now takes on a strategically compelling new mantra that focuses on business value chains by connecting IT to processes and people. While SOA easily ranks among the top 5 on the IT- buzz wagon list for CIOs, much is lost in the translation and confusion still abounds. Further compounding this problem is the recent meteoric rise of Web 2.0, a term that many find nebulous. In this keynote, Rob Levy will demystify, clarify and above all, connect these two critically important concepts through the lens of society.

Companies are finding it increasingly difficult to manage their enterprise data centers. They?re highly complex, expensive to build out and difficult to reconfigure. The net result is a high cost of ownership for a resource that is poorly positioned to meet the needs of businesses. Enter in server virtualization -- the benefits of which are well documented, but there has been poor adoption to date due to cost and complexity. This paper will explore the latest industry-standards and open source technologies that are helping to open up the benefits of virtualization to a new segment of the market -- enabling users to expand their virtualization initiatives.

The two biggest trends affecting IT today are SOA and Open Source. Many developers and architects are looking to speed adoption of SOA by leveraging open source. Because both SOA and Open Source offer long-term reductions in cost coupled with an increase in flexibility and innovation, it is natural that SOA and open source are being used as a powerful combination for new IT initiatives. While open source provides many benefits, there are still many scenarios where a combination of open and closed source software are required. This session will provide an overview of open source projects and products for SOA and discuss how to effectively use open and closed source software together.

'Entitlement Management in a Service Oriented Architecture' is the title of a session to be given by Sekhar Sarukkai, co-founder and CTO of Securent, at SOA World 2007 - being held 25-27 June, 2007. His session will introduce the concept of entitlement management and demonstrate why emerging standards such as XACML are crucial to administering and enforcing policies in a SOA. It will address the key question: How do you take advantage of the flexibility inherent in a SOA while ensuring that component services are properly secured and managed through established access control policies?

There is much talk about Policy and Governance and in many organizations, Governance by fiat is the norm. Some end users refer to it as 'management by showing the door,' or 'my way or the highway' management. As SOA expands beyond the scope of IT and into business federations, lifecycle groups and into business process, a profound shift in emphasis happens. Despite the need for 'Control' asserted by central IT organizations, the nature of the 'Service Delivery Contract' or enforceable agreement can be used as a template to drive bilateral or multi-party SOA. Learn how Federating Policy can be seen as the process of identifying, documenting, enforcing and auditing the value of integrity of agreements and relationships. This less coercive model of Governance not only accelerates adoption, but decreases the risk of resistance and infighting that dooms many SOA projects.

Session Description: What is all this stuff we're hearing about distributed, lightweight containers for SOA? And why are they better than the centralized approach using JEE application servers and EAI brokers? Come find out why the distributed approach is the best way to do SOA, including examples and how emerging standards such as OSGi and Eclipse help. SOA is all about improving and refining what you already have, not buying loads of new stuff. The distributed approach supports incremental adoption, is flexible, and easy to refresh. The point of SOA is reuse, after all, not new use.

The guiding principles for SOA are increasingly being used for mission-critical applications. Many of these applications have significant performance and scalability requirements. Other non-functional requirements such as reliability can not be compromised. This session presents SOA design guidelines that are specifically targeted at high performance systems and describes the features you should expect from your ESB or WS-BPEL engine. This session will also include case histories from companies that have developed and deployed high performance applications according to SOA principles.

The Reference Model for SOA is an OASIS standard. It provides a vocabulary for service oriented applications that allows people to achieve a common understanding when they talk about services. This talk will explain how to use the reference model in discussions with vendors, stakeholders, development staff, business analysts and others that participate in the development of services. This will permit everyone to speak the same language when planning, architecting, developing, and using a SOA.

This session will explore the vastly different cost models of SOA and traditional point-to-point architecture and present a simple but powerful ROI model that can be used by anyone to justify SOA expenditures and even guide implementation. This exciting model unearths the dark secret of traditional architecture spending and illuminates the potential for exponential returns from well-placed SOA investments. The audience will come away with a firm understanding of how SOA, when executed properly, can dramatically reduce IT maintenance spending, allowing valuable resources to be directed toward revenue generating activities instead.

In corporate environments, being able to integrate with existing systems is of extreme importance. Due to its nature, the open source development methodology enforces software developers to be prepared to interoperate and integrate with whatever is already there. This is a big difference with the more traditional black box software mentality, and a huge benefit for enterprise customers. In this session, Hippo CTO Arjé Cahn will introduce Hippo CMS, an Open Source Enterprise Content Management system, and dive into the details of fitting a CMS into your environment.

The guiding principles for SOA are increasingly being used for mission-critical applications. Many of these applications have significant performance and scalability requirements. Other non-functional requirements such as reliability can not be compromised. This session presents SOA design guidelines that are specifically targeted at high performance systems and describes the features you should expect from your ESB or WS-BPEL engine. This session will also include case histories from companies that have developed and deployed high performance applications according to SOA principles.

This session will discuss the feasibility of adopting SOA in an organization, and what needs to be in place in order to undertake a successful SOA implementation. The discussion will include applicability of SOA standards, incorporation of technologies such as BPM, business rules, integration software, and client technologies ranging from thin to rich to thick clients. Examples from the real world will be presented for undertaking successful SOA projects, including phases of adoption and organization and cultural changes that are needed to be successful.

In traditional application architectures, the design phase in the Software Development Life Cycle (SDLC) plays a critical role in enabling well-architected solutions. Yet there hasn't been much discussion about the design or the modelling phase of SOA-based applications. Translating the business requirements into services and service models allows for leveraging services throughout the lifecycle. This also allows for mapping the services to an implementation architecture of right nature which could be based on component model like EJB or a simple database infrastructure. SOA is all about reuse and leveraging existing investments and a model-driven SOA allows for an intersection between requirements established as services and their implementation based on existing infrastructure and new components. This enables the business visibility into IT by making the changes visible in both directions, requirements and implementation. A demo will be using Sybase WorkSpace.

There is much talk about Policy and Governance and in many organizations, Governance by fiat is the norm. Some end users refer to it as 'management by showing the door,' or 'my way or the highway' management. As SOA expands beyond the scope of IT and into business federations, lifecycle groups and into business process, a profound shift in emphasis happens. Despite the need for 'Control' asserted by central IT organizations, the nature of the 'Service Delivery Contract' or enforceable agreement can be used as a template to drive bilateral or multi-party SOA. Learn how Federating Policy can be seen as the process of identifying, documenting, enforcing and auditing the value of integrity of agreements and relationships. This less coercive model of Governance not only accelerates adoption, but decreases the risk of resistance and infighting that dooms many SOA projects.

According to industry analyst firm Gartner Group, by 2008 more than 60 percent of enterprises will use SOA as the guiding principle when creating mission-critical applications and processes. 'Businesses that ignore the potential of SOA will find themselves outpaced by rivals who improve their agility and transform themselves into new kinds of enterprises,' says Gartner analyst Yafim Natis.

Open Source has made signficant inroads into middleware deployments in the enterprise. More and more, open source is being used to deliver the benefits of SOA and open source to enterprise. This session explores where open source is getting the most traction in SOA deployments and illustrates this by describing some of the customer SOA solutions the speaker sees at Red Hat.

Anyone listening to or reading many of the vendor statements and pundit analysis these days can be forgiven if they think that SOA is pervasive across all organizations large and small. However, most complete SOA efforts are still few and far between. In most cases, organizations are wrestling with a spaghetti architecture of Web services. In this session, we will examine the results of recent survey data** to get a picture of the progress of SOA in organizations, and work that still needs to be done. This session will explore findings such as: - Web services runs wide, but not deep: For a number of years, Web services has seen widespread adoption across enterprises, but for only select applications - Reuse is gaining traction: The value seen in SOA is service reuse across more than one business unit; survey confirm that this is beginning to take place - The blurry line between JBOWS and SOA: The journey to SOA is a gradual process, most companies are in stages in between

Rich Internet Applications (RIAs) describe what the software development community aims to do, namely break out of primitive Web delivery to deliver robust functionality, exciting data visualization and 'thicker,' role-based and process-oriented user interfaces. RIAs have made the Web a legitimate platform for corporate America, with RIA applications looking very similar, if not exactly like their native counterparts. Thus, past limitations of HTTP/HTML are no longer issues. Indeed, the interest in RIA has lead to a glut of technology start-ups, all looking to capitalize on this emerging market. In this session we'll look at the value, architecture, and approaches for creating RIA, leveraging AJAX or other RIA technologies. We'll consider design as well, and the end user experience.

When an enterprise starts moving in SOA direction, probably the most important question is how to get buy-in from your business users, who most likely don't know what SOA is and could care less what technology IT uses to get them the data: just get the things done. Unless you work in a perfect enterprise, your business users are not too happy with time-to--market when it comes to deployment of new projects, ad hoc reports, and changes in the workflows. In this session Yakov Fain will show you how introducing Rich Internet Applications, married with rapid application development and online reporting created on the fly by your end users, can help your enterprise, your career, and SOA / RIA adoption in your organization

To ensure successful SOA implementation, companies should reconsider how they provide decision services. The unmanageable, black-box approach of wrapping legacy code does not work. BRMS (Business Rules Management System) helps companies meet the SOA promises of reuse and agility with Transparent Decision Services which are truly reusable, modeled bby business analysts, maintained by business teams and managed by IT. BRMS allows externalized decision logic, are modeled and maintained by business teams and analysts, managed by IT, allow automatic auditable capture with extensive reporting and easy to repurpose and maintain.

Users of financial data, including investors, analysts, financial institutions and regulators, will learn how to receive, compare and analyze data much more efficiently via the XBRL standard. A key component of the XBRL Solution is a visual mashup layer; the dynamic visual display and ease-of-use technology adds value by making it simpler for business users to digest complex data and pass it on in the same format. In this track, Hideki will further explain the importance of visualizing financial data and controlling the information channels with dynamic XBRL software. In addition, he will illustrate XBRL's value through case examples. He will show members how to easily manipulate financial data from the Internet and from legacy enterprise systems to bring that information into one browser where it will be viewed and reviewed under multiple lenses, bringing new information to light as different factors are added to the mix.