TenFold Corporation, provider of the EnterpriseTenFold SOA applications development environment and applications engine for building and implementing enterprise applications and services, is pleased to announce Jeffrey Walker's participation as a SOA thought leader in the upcoming SOA World Conference & Expo 2007 East. Jeff will be presenting on 'Overcoming the trough of disillusionment and achieving success with SOA' on June 27 at the 11th International 2007 SOA World Conference and Expo at the Roosevelt Hotel in New York City.

Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers and partners to create an information edge.

Generally, in order to enable performance reporting, fault management, usage metering and SLA management in their SOA environments, companies had to either install agents on the application servers or deploy intermediaries as proxies. The agents become part of the handler chain in J2EE environments or .NET Extensions in .NET environments in order to access the message flow between the service consumers and providers. Where the management tool is deployed as an intermediary or a gateway, messages between clients and providers are brokered by the intermediary.

Kevin Epstein, vice president of Scalent Systems, will host an interactive presentation on 'The Adaptive Infrastructure -- Dead Bare Metal to Live Connected Servers in Five Minutes or Less' at the 2007 Virtualization Conference & Expo, Roosevelt Hotel, New York City, June 27, 2007, from 12:55 p.m. to 1:25 p.m.

Ubuntu is the darling of the Linux desktop space. Voted #16 in PC World's Top 100 Products for 2007, millions of users and now coming as an option for Dell users straight out of the box, this Linux distribution is increasingly being deployed on corporate networks. With a free server edition, a professional support organization and a growing band of enthusiasts in and around the IT divisions of enterprises it is becoming the Linux distro of choice for all types of user. But how does a commercial organization engage with a community built product like Ubuntu? How are licensing and other commercial and legal issues resolved? And how does an organisation protect the code it needs to keep proprietary from that it is happy to put open source?

As enterprise organizations continue to embrace SOA throughout their environments, they also must face new challenges in regards to securing applications that live outside the traditional confines of a secure network. How do you effectively administer and enforce application entitlements in a distributed environment? This session will explore the role of entitlement management in the new frontier of SOA and demonstrate why externalizing role and policy based entitlements is critical for success.

We expect a lot from SOA. We want business agility to support growth, attention to customers and efficient, collaborative operations. But you can?t expect what you don't inspect. Composite applications that are constantly changing call for a new testing paradigm to assure that business processes will work as expected over the complex, heterogeneous environments of multiple protocols and transports. We need visibility across ESBs, across the application life cycle and across the producer-consumer community. Agility demands automation for speed and reusability. It also requires testing functions unique to integration ? which is why this is a new investment for most organizations. The risk of not becoming more agile for business results is part of the drive to make quality assurance key in any SOA initiative. Hear real-world examples of what automated end-to-end testing delivers today to several Fortune 500 companies.

The Group will discuss open source trends in systems management. Panel participants will discuss both the benefits and precautions to take when investigating open source management software.

Application virtualization is a technologically elegant solution that isolates applications and reduces conflicts. That's good for IT management and has the additional virtue of being financially alluring. From legacy to the latest enterprise business applications, virtualized deployment eases management and supports secure access. Companies save money and boost efficiency using application virtualization within any IT infrastructure. Attendees will learn details of how, when and why application virtualization is a best practice for enterprise IT. This talk covers the fundamentals of application virtualization and technical issues from terminal server to desktop. Using case instances to illustrate benefits in various architectures, the discussion includes scenarios that detail migration and IT architectural shifts incorporating application virtualization.

Nora Denzel recently retired from HP as the senior vice president and general manager of HP's over one-billion dollar software division. At HP, Denzel led one of the most dramatic turn-arounds in the software industry by reinvigorating HP's OpenView and OpenCall software product lines through both internal product development and the successful integration of over eight acquisitions. During her tenure as HP's software chief, software sales more than doubled the bottom line improved by over 72%. She has been named as one of the top 20 'Storage Movers and Shakers' by Storage, Inc. magazine and one of the most powerful people in networking by Network World magazine.

Java expert Mark Hansen provides a practical introduction to using Java Web services and AJAX to implement SOA. Mark covers creating, deploying, and invoking Web services that can be composed into loosely coupled SOA applications. He begins by reviewing the 'big picture,' including the challenges of Java-based SOA development. Next, he introduces the latest Java EE 5 Web services APIs and discusses how they work with AJAX. He concludes by showing how AJAX and Java Web services can be used to integrate Yahoo Shopping, eBay, and Amazon to create a universal shopping application.

SOA has moved beyond a technology initiative. It is fundamentally about creating an alignment between business and IT -- about driving IT design and deployment decisions from a clear understanding of the business design being automated by IT. Doing so creates an economic context in which to measure the value of trade-offs in IT design. By recognizing the basic constructs of business design, we can identify critical elements of our information systems, and how information technology contributes to enabling business goals and priorities

As enterprises evolve toward SOA, many underestimate the impact a proper testing strategy has on the enterprise agility and successful realization of the SOA ROI. In fact, the distributed nature of SOA demands a new paradigm on how reusable services are developed, tested, and evolved along the changing business demands. This session will explain the reasons why an automated regression testing process that is tailored for SOA is critical for organizations applying SOA, and explores 10 activities that serve as the necessary pillars for a streamlined, efficient and predictable development and testing process for SOA services.

I will be teaching a one day course on AJAX at the SOA World Conference in New York on June 27, 2007. Details are at http ://ajaxbootcamp.sys-con.c om/. I will also be leading a session on XML and SOA performance optimization using test automation. The session will include a demonstration of the new PushToTest TestMaker Version 5

SYS-CON Events has created a hands-on, immersive learning experience for all Web developers who want to know the how, what, and why of the tools and concepts behind AJAX (Asynchronous JavaScript and XML), the popular user-interface approach to creating Rich Internet Applications. AJAXWorld University AJAX Bootcamp is a compelling, intensive, one-day, hands-on training program that will teach Web developers, Web designers, and other Web professionals how to build high-quality AJAX applications from beginning to end.

The full, expanded five-track program includes tracks on Web 2.0/AJAX and SOA, Tools & Frameworks, Interoperability, Real-World SOA and Enterprise Open Source. Topics covered will include ESBs, Capability Modeling, Outside-In SOA, BPEL 2.0, Service-Oriented Modeling and Architecture, REST and RSS, Semantic Web, SOA Governance, The Internet as a Global SOA, Security Issues, Message-Oriented Middleware, and more.

Perilli is the world's leading evangelist in Virtualization industry since 2003, and the author of the popular popular blog www.virtualization.info. As industry analyst, his work is mostly focused in observing and reporting on new and ongoing virtualiation market trends, maintaining a tight relationship with consolidated vendors and emerging startups.

We are teaching yet another one-day Flex Bootcamp on Sunday, June 24 as a part of the SOA World Conference & Expo in New York City. No prior knowledge of Flex is required, but you should understand object-oriented programming and XML. This is pretty intensive hand-on learning (attendees bring and use their laptops), but at the end of the day you'll have a pretty good understanding of what Flex is about, what are the challenges of developing enterprise applications in Flex.

SYS-CON Events announced today that Sean Rhody was named the tech chair of SOA World Conference & Expo 2007 East. Rhody is the founding-editor and editor-in-chief of SOA World Magazine and a respected SOA industry expert and a consultant with a leading consulting services company. The 11th International SOAWorld Conference & Expo 2007, colocated with the Second Annual Enterprise Open Source Conference, will take place on June 25-27, 2007 at the historical Roosevelt Hotel in New York City. SOAWorld Conference & Expo and Enterprise Open Source Conference together deliver the #1 i-technology educational and networking opportunity of the year.

'For example,' explains Lipton, 'SOA services can be vulnerable to denial-of-service attacks and other problems resulting in costly service level failures. Only the synergy of transaction-oriented operational and security management can achieve visibility into such problems before they grow serious.'

Kyle Gabhart, SOA Lead with Web Age Solutions, will be presenting 'Service Oriented Patterns and Anti-patterns' at the 11th International SOAWorld 2007 Conference & Expo in New York City, June 25-27, 2007.

Anyone listening to or reading many of the vendor statements and pundit analysis these days can be forgiven if they think that SOA is pervasive across all organizations large and small. However, most complete SOA efforts are still few and far between. In most cases, organizations are wrestling with a spaghetti architecture of Web services. In this session, we will examine the results of recent survey data** to get a picture of the progress of SOA in organizations, and work that still needs to be done. This session will explore findings such as:

The momentum behind Service Oriented systems is intense and the hype machine is in full swing. Consequently, it is tempting to believe that if you slap a SOAP/REST/JSON/etc. wrapper around all your enterprise systems, you will be able to cash in on the service oriented ROI. The fact is, there are right ways and wrong ways to design a SOA. In this session, you will learn about SOA patterns for system integration, message brokering, and data management to name of few. SOA Quality of Service (QoS) and the top five SOA anti-patterns will also be discussed.

Virtualization helps to run SAP solutions with more flexibility and lower TCO. SAP is working with a variety of different partners to offer optimal integration of virtualization products, technologies and concepts with enterprise SOA and SAP NetWeaver. You will learn how a virtualized enterprise SOA looks like and how IT business cases can be optimized by using virtualization technologies.

Mellanox Technologies is a leading supplier of semiconductor-based, high-performance, InfiniBand interconnect products that facilitate data transmission between servers, communications infrastructure equipment, and storage systems. The company's products are an integral part of a total solution focused on computing, storage and communication applications used in enterprise data centers, high-performance computing and embedded systems. In addition to supporting InfiniBand, Mellanox's next generation of products support the industry-standard Ethernet interconnect specification.

Mellanox Technologies is a leading supplier of semiconductor-based, high-performance, InfiniBand interconnect products that facilitate data transmission between servers, communications infrastructure equipment, and storage systems. The company's products are an integral part of a total solution focused on computing, storage and communication applications used in enterprise data centers, high-performance computing and embedded systems. In addition to supporting InfiniBand, Mellanox's next generation of products support the industry-standard Ethernet interconnect specification.

The reason for much of the chatter about mashups and Service-Oriented Business Applications (SOBAs) arises from the fact that mashups, and Web 2.0 in general, are primarily social phenomena, while SOBAs, and SOA generally, are primarily business phenomena: the 'B' in 'SOBA' indicates their purpose is to deliver flexible IT resources to meet continually changing business needs. Does it make sense, then, to consider an enterprise mashup to be a rich, collaborative SOBA consumer environment?

Industry veteran Paul Lipton, Senior Architect specializing in SOA and Web services in the Wily Technology Division of CA, will be giving a session at SOA World 2007 East in New York (June 24-27, 2007) called 'The New SOA Synergy' in which he will explain how runtime governance, triage, and security must work together if the success of any SOA project is to be assured.

'It's clear that many of the services we consume and manage going forward will be services that exist outside of the enterprise, such as subscription services from guys like Salesforce.com, or perhaps emerging Web services marketplaces,' says David S. Linthicum, who will be giving a session at SOA World 2007 in New York City, June 25-27, 2007. 'This is 'outside-in' SOA,' Linthicum continues, by which he means in essence reusing service in an enterprise not created by that enterprise, much as we do today with information on the Web.

The reason for much of the chatter about mashups and Service-Oriented Business Applications (SOBAs) arises from the fact that mashups, and Web 2.0 in general, are primarily social phenomena, while SOBAs, and SOA generally, are primarily business phenomena: the 'B' in 'SOBA' indicates their purpose is to deliver flexible IT resources to meet continually changing business needs. Does it make sense, then, to consider an enterprise mashup to be a rich, collaborative SOBA consumer environment? For a mashup to be an enterprise mashup in that it addresses a particular business problem, tight coupling between provider and consumer software would be a serious concern. Most of today's mashups, however, care little about loose coupling. Mashups that meet business needs, therefore, will require SOA, and the SOA infrastructure necessary to guarantee loose coupling.

Nexaweb's Enterprise Web 2.0 solutions enable enterprises to rapidly deploy Richer, Thinner, Faster applications over the Web. Specifically, applications built with Nexaweb deliver the high performance and robust functionality of client/server software with the universal reach, no-install deployment and centralized management of browser-based applications. With Nexaweb, building enterprise-strength RIA solutions using Ajax and Java UI applications that access legacy and service-oriented data systems is simple.

The Real-World Java Seminar is a one-day event that's packed with technical presentations delivered by the Java industry experts. Attending this event will allow you to take a fresh look at the architecture of the projects you're working on now and can serve as a roadmap for your further development as a Java professional. The largest Java developer event on the East Coast, Real-World Java Seminar will offer sponsorship and exhibit opportunities to the leading Java technology companies. Additional information on sponsorship and exhibit opportunities can be obtained by e-mail at events(at) sys-con.com or by phone at 201 802-3021.

Services are everywhere, from internally-focused SOAs to public services from Federal Express, eBay, Amazon and Google. But there's no 'User' in 'SOA'. And delivering services to business users can gets harder when enterprise application requirements for security and availability are added to the requirements list. AJAX (and Web 2.0 in general) represents a vast improvement of client applications in terms of usability. AJAX is the future of rich enterprise application development. Developers have the opportunity to deliver new, advanced methods for data manipulation and visualization. Most important, Ajax compliments the loosely-coupled nature of Services perfectly. AJAX can make the perfect delivery medium for services to business users. But his synergy required a proper architecture. JackBe's unique combination of AJAX and SOA expertise will help attendees understand the needs and solutions to create truly Enterprise AJAX solutions using AJAX and SOA.

ZapThink is an IT advisory and analysis firm that provides trusted advice and critical insight into the architectural and organizational changes brought about by the movement to Service-Oriented Architectures, Web Services, and Enterprise Web 2.0. We provide our three target audiences of IT vendors, service providers and end-users a clear roadmap for standards-based, loosely coupled distributed computing - a vision of IT meeting the needs of the agile business.

Three CEOs have announced their participation in SYS-CON.TV's Power Panels, to be held during the colocated SOA World Conference & Expo and Enterprise Open Source Conference & Expo at the Roosevelt Hotel in New York June 25-27, 2007. Doug Levin, CEO of Black Duck Software, will be featured as part of the Enterprise Open Source (EOS) Power Panel, to be held on Tuesday, June 26, 2007. In addition, Fred Holahan, Chairman and Co-Founder of Active Endpoints, and David Mavashev, CEO of Nastel, will participate in the SOA Power Panel, to be held on Wednesday, June 27, 2007.

Convincing stakeholders that security should be a central precept in SOA lifecycle processes can be challenging. It requires using working, hands-on examples to shatter preconceptions and then demonstrating effective, layered defenses to establish belief in the practices. Laying down defenses invariably costs development and runtime resources, often reducing flexibility in the name of protection. This is distasteful to many and counter to the principles of service-oriented architectures. Champions must be nurtured to carry the flag and apply a consistent measured approach to tenaciously defending vulnerable services.

Active Endpoints the leading provider of BPEL-based Service-Oriented Architecture (SOA) orchestration products and services, announced public Beta availability of ActiveBPEL for People, an integrated ActiveBPEL-based solution for human interaction and workflow management. The new product adds critical human interaction capabilities to the market-leading ActiveBPEL product suite. ActiveBPEL for People uses WS-BPEL 2.0 to integrate human interaction with business processes, adding powerful extensions for building custom workflows and workflow-related user interfaces.

This presentation will demonstrate a fully integrated and secured service-oriented architecture (SOA) using WebSphere Process Server, WebSphere ESB, WebSphere Message Broker, WebSphere MQ, Workplace Forms, WebSphere Portal and Tivoli Access Manager - all integrated together. We will explain the various technical challenges, integration points, and implementation details of the project. Our 'Consumer Bank Account Opening Framework,' a real-world application for financial organizations, will be showcased; this includes complex forms processing, workflow, and human tasks. This session is designed to not only expand your technical knowledge of key emerging technologies but you will also learn how to leverage these technologies for industry.

In this SOA World Conference & Expo session, Frank Cohen will introduce the technologies that go into a SOA development stack, including composite applications, application servers, ESBs, Master Data Management, registry/epository, XML parsers, Workflow engines, databases, and protocols. Called the Base Computing Stack, Frank teaches about the stack and the scalability, performance, and developer productivity problems in this environment.

Parasoft is the leading provider of innovative solutions for automated testing and analysis within the software development lifecycle. Parasoft products and services enable software developers and IT organizations significantly to enhance total software quality and security, accelerate time to market, dramatically reduce development expenses, and increase end-user satisfaction. In a Web services environment, business processes contain services that can span applications, departments and organizations. Component-based tests at the message and implementation layers are critical for ensuring service integrity and stability. Parasoft solutions for SOA help predict and prevent potential problems, detect and remove existing problems, and build applications that can recover if an error does occur. For more information about Parasoft, visit www.parasoft.com.