Untitled Document
 Register Now & Save!

Untitled Document
2007 West Gold Sponsors
Untitled Document
2007 West Silver Sponsor
2007 East

PLATINUM SPONSORS:
IBM
The Case for an SOA Foundation

GOLD SPONSORS:
Laszlo
Presentation & Demo
Parasoft
Presentation & Demo
webMethods/SoftwareAG
Customer - SOA at National Bank of Canada

SILVER SPONSORS:
Active Endpoints
Wake Up to the Power of ActiveBPEL
WSO2
Session by Asankha Perera

EXHIBITOR PLUS:
Nastel
Monitoring Messaging based SOA
Nexaweb
Enterprise Web 2.0 Reference Architecture - AJAX, SOA, and Open Source
Solstice Software
Presentation & Demo

POWER PANELS:
Virtualization Power Panel
Moderator: Alessandro Perilli - Speakers: Toufic Boubez and Jonathan Clark
SOA Power Panel
Moderator Sean Rhody - Speakers: Fred Holahan and Dave Mavashev and Asankha Perera and Ian Thain
EOS Power Panel
Moderator: Roger Strukhoff - Speakers: Doug Levin and David Temkin

Click For 2006 Event Webcasts
Can't Miss RSS Feed
Subscribe to the RSS Feed & Get All The Conference News As It Happens!
soawse-eos-banner

The Most Significant SOA and Open Source Events of 2007!

Cloud Computing & SOA: Getting the Links Straight Between Them
How SOA benefits cloud computing

Want to know what gets my blood pressure up? It's when there's both a huge shift in thinking around how we should do computing, namely cloud computing, and at the same time, there's a bunch of information out there that causes confusion. As cloud computing hype spikes to a frenzy, so does the number of less-than-intelligent things that I hear about it and its relationship to SOA.

We've got a herd mentality in IT. We're always chasing the next paradigm shift, which seems to come along every five years, claiming that whatever the last paradigm shift was had "failed" and that's why we're looking at something new. However, these hype-driven trends are often complementary, and so the real power is in figuring out how known approaches fit with what's new, and not look to replace, but how to build on the foundation. The best case for that scenario has been how SOA benefits cloud computing, but few understand how and why.

The confusion continues. Stacey Higginbotham, a commentator for GigaOm, remarked that an HP presentation on cloud computing was "depressingly similar to the idea of service-oriented architecture." She noted that "HP offered clouds as merely a means to deliver IT as a service inside the enterprise." However, she was disappointed because "...most of HP's detailed talk of clouds in the first webinar was depressingly similar to the idea of service-oriented architecture."

I'm not trying to pick on Stacey. I see and hear a lot of this kind of stuff out there, and confused people make for more confused people. I suspect that many of the people who sell cloud computing are selling its replacement aspect and not focusing on how to leverage cloud computing into an architectural context. This is dangerous thinking that will quickly get many a naive enterprise into trouble.

The trouble here is that those in IT have a tendency not to understand new concepts in the context of the old, such as how cloud computing is leveraging most of the concepts and patterns around SOA. That's not "depressingly similar."

Let's get this straight: SOA is an architectural pattern, simply put the ability to create an architecture around the notion of many services that are bound together to create and re-create business solutions. Cloud computing is a set of enabling technologies as a potential target platform or technological approach for that architecture.

Thus, to say they're similar is the functional equivalent of saying that an approach to creating automobiles is "depressingly similar" to electric cars. It doesn't make sense. One is the way of doing something, while the other is a potential outcome. SOA doesn't go away. It's not replaced. It's architecture. Cloud computing is a potential outcome of that architecture, thus cloud computing needs architecture, and vice versa.

The core issue, I think, is that we like to oversimplify things when things aren't simple. While we attempted to solve SOA by tossing technology at the problem, we quickly found that SOA was something you do, not something you buy. The same risks are here with cloud computing. Those who toss things outside of the firewall onto the platforms of the clouds without architectural context, such as leveraging SOA, will find themselves in trouble.

We have too many people attempting to lead thought or provide commentary in the cloud space who have no context, and so have a tendency to oversimplify how this technology is leveraged or how it works in enterprise architecture and SOA. And I'm going to call them out when I see it happen.

About David Linthicum
Dave is the CTO of Bick Group, and an internationally known cloud computing and SOA expert. He is a sought-after consultant, speaker, and blogger. In his career, Dave has formed or enhanced many of the ideas behind modern distributed computing including EAI, B2B Application Integration, and SOA, approaches and technologies in wide use today.In addition, Dave is the Editor-in-Chief of SYS-CON's Virtualization Journal. For the last 10 years, he has focused on the technology and strategies around cloud computing, including working with several cloud computing startups. His industry experience includes tenure as CTO and CEO of several successful software and cloud computing companies, and upper-level management positions in Fortune 500 companies. In addition, he was an associate professor of computer science for eight years, and continues to lecture at major technical colleges and universities, including University of Virginia and Arizona State University. He keynotes at many leading technology conferences, and has several well-read columns and blogs. Linthicum has authored 10 books, including the ground-breaking "Enterprise Application Integration" and "B2B Application Integration." You can reach him at david@bluemountainlabs.com. Or follow him on Twitter. Or view his profile on LinkedIn.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Nicely said: "Cloud computing is a set of enabling technologies as a potential target platform or technological approach for that architecture.”

And further, you mention “people who sell cloud computing” – I would contend you can neither sell nor buy cloud computing. When you get down to it, you sell (or buy) a technology-enabled service that might have any number of architectural principles that contribute to the services’ resulting value. Maybe faster access to compute, parallel processing, rich data access... foundational elements associated w/ cloud, powered by SOA, make possible new kinds and differentiated kinds of results.


SOA World Latest Stories
From internal collaboration to supplier and customer interactions, enterprises are discovering new ways of increasing productivity, process accountability, and connecting those challenging "white spaces" that exist between processes, ERP, and legacy systems. In his session at the 5th...
Cloud Computing Journal caught up with the CEO of a major new player in the fast-emerging Cloud ecosystem - a CEO who has taken an interesting and unusual decision. While signing up as the Platinum Plus Sponsor of the 5th International Cloud Expo, he and his company have decided to rem...
Moving to the cloud should not mean you have to do things differently. Find out how you can leverage your internal identity and access infrastructure to enforce your internal roles, policies and workflows in the cloud. In her session at the 5th International Cloud Expo, Anita Moorth...
Cloud infrastructures can support similar (and in certain cases even higher) rates of throughput for business transactions and information retrieval requests compared to the infrastructure based on physical hardware for a typical web application of average intensity. Cloud infrastruc...
Cloud computing radically alters our thinking about IT. Public cloud service providers offer several benefits over in-house data centers, including so-called "private" clouds. Scarcity evaporates as on-demand resources appear infinite, servers morph into disposable horsepower, and back...
There are unique technical challenges and advantages associated with performing digital forensics and incident response in virtualization and cloud environments. What are the advanced threats specific to these environments and why are traditional security/forensic solutions and practic...
Untitled Document
 Call 201 802-3020 or Click Here to Save $100!
Save $100

 Sponsorship Opportunities
SOAWorld will deliver the #1 i-technology educational and networking opportunity of the year.


Please call
(201)802-3020

 Who Should Attend?
CEOs and CTOs, senior architects, project managers, Web programmers, Web designers, technology evangelists, user interface architects, consultants, and anyone looking to stay in front of the latest Web technology!

 Brought To You By:
SOAWorld Magazine is the leader in delivering technical and strategic insights on the worlwide adoption of web services as the key distributed computing paradigm, and as those services are deployed through specific service-oriented architectures (SOAs).
Virtualization Magazine is the breakthrough publication covering the architectural concepts and implementation of IT asset virtualization as realized through the adoption of distributed computing paradigms, including the deployment of service-oriented architectures (SOAs).

SOAWorld 2007 West Speakers Include...


MALLADI
eBay

GABHART
Web Age
Solutions

LIPTON
CA

THAIN
Sybase

JAAMOUR
Parasoft

RIX
SAIC

TEMKIN
Laszlo

GENDRE
ILOG

CHAPPELL
Oracle

ALUR
JackBe

RODRIGUEZ
TwoConnect

JACOBI
Kaazing

QUINN
TIBCO

PELLEGRINI
Active Endpoints

MATSUMURA
webMethods

KARUNASENA WS02

SYS-CON EVENTS


 Past Events Archive
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Real-World AJAX Seminar
www.ajaxseminar.com
Ruby on Rails Seminar
www.rubyonrailsseminar.com
Real-World Flex Seminar
www.flexseminar.com
Other SYS-CON Events
events.sys-con.com

 SOAWorld 2007 East Delegates Represented...
• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom
• CA [2 delegates]
• CalAmp [2 delegates]
• California Department of Social Services
• Cape Clear
• CareFirst, Inc.
• Car-Part.com [2 delegates]
• Centric CRM [4 delegates]
• Chariot Solutions [4 delegates]
• Chordiant Software [2 delegates]
• Cisco Systems [2 delegates]
• Citrix Systems, Inc.
• City of New York
• Cneils
• Comcast [2 delegates]
• Community Connect [2 delegates]
• Composite Software [5 delegates]
• Conservation International
• Consultant eds / wamventures.com
• Control Module, Inc.
• Corporate Technology Partners
• CorraTech [2 delegates]
• Cortlandt Technology Partners [2 delegates]
• CPUC
• Credit Suisse
• CRIMSONLOGIC PTE LTD [2 delegates]
• Critical Resource Tech
• Crosscheck Networks
• Cyberboom
• Cynergy Systems, Inc. [2 delegates]

   read more...