In this session we’ll talk about the notion of the Universal SOA, and how to prepare your SOA to see the outside world, and the emerging Web. It's clear that many of the services we consume and manage going forward will be services that exist outside of the enterprise, such as subscription services from guys like Salesforce.com, or perhaps emerging Web services marketplaces. This is "outside-in" SOA, in essence reusing service in an enterprise not created by that enterprise, much as we do today with information on the Web. Thus, those services outside of the enterprise existing on the Internet create a "Universal SOA" - ready to connect to your enterprise SOA, perhaps providing more value. This is nothing new, by the way; we've been talking Universal SOA for some time now, at least the notion, and we are just seeing bits and pieces appearing today.

David S. Linthicum is an internationally known application integration and service-oriented architecture expert. In his career he has formed many of the ideas for modern distributed computing including EAI (Enterprise Application Integration) and B2B application integration, and service-oriented architecture (SOA) approaches and technology in wide use today. He's held key technology management roles with a number of organizations including CTO of Mercator, SAGA Software, Mobil Oil, EDS, AT&T, and Ernst and Young. In addition David was an associate professor of computer science for eight years, and continues to lecture at major technical colleges and universities. He has authored over 500 articles for major computing publications, and has monthly columns in several popular industry magazines. His latest book, Next Generation Application Integration, was just released and is already a bestseller.

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Third International "Virtualization Conference & Expo" Call for Papers Now Open
Virtualization, the hottest subject in all IT right now, will be center stage in New York City - 23-24 June, 2008, at the next conference and expo in the SYS-CON Events' third international Virtualization Conference & Expo.

Key opinion-formers in the field of infrastructure and pioneers of virtualization technologies of all types have already begun submitting speaking proposals to Virtualization Conference & Expo 2008 East, being held in New York City, 23-24 June, 2008. Topics covered will range from Application Virtualization, Desktop Virtualization, Network Virtualization, Server Virtualization, and Storage Virtualization, to Virtual Machine Automation, Physical to Virtual (P2V) Migration, Management Applications, Tools and Utilities, and Virtualization Scripts and Procedures.

Submissions on these and dozens of other topics have already begun streaming in. The Call for Papers is as always a 100% online process, found here.

IDC has stated that the virtualization services market alone is going to reach $11.7 billion by 2011 and in general this technology, which has been around for a good number of years, seems suddenly to be on everyone's mind.

In short, Virtualization is fast becoming a key requirement for every server in the data center, enabling increased workloads in server consolidation projects, efficient software development and testing, resource management for dynamic data centers, application re-hosting and compatibility, and high-availability partitions.

Help with that transformation: submit your speaking proposal today.

Topics will include:

• Server Virtualization
  
• Desktop Virtualization
  
• File Virtualization
  
• The Future of the Virtual Enterprise
  
• Hosted Virtualization
  
• Para-virtualization
  
• Virtualization Hardware Support
  
• Hardware-level Virtualization
  
• Storage Virtualization
  
• Virtualization for Server Consolidation and Containment
  
• Windows Virtualization
  
• Utility Computing
  
• State of the Virtualization Services Market