SOA is all about an approach to IT - a design encompassing all IT assets, and the design has to be mapped to technology. Historically, companies used CORBA or messaging systems such as WebSphere MQ to implement their SOA designs. Today, the preferred SOA infrastructure software is Web services based, including ESBs. This presentation will help attendees begin thinking in services, leading to more successful SOA deployments. One of the most important parts of an SOA project is the change in thinking it represents. To generate the most strategic benefit from SOA, companies need to think about their IT departments as corporate assets, not simply as implementers of individual application solutions. The trend toward wider adoption of SOA is in large part due to the fact that SOA encourages companies to think this way.