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2007 West Gold Sponsors
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2007 West Silver Sponsor
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2007 West Exhibitors
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Media Sponsors
Goingtomeet.com Conference Directory

2007 East

PLATINUM SPONSORS:
IBM
The Case for an SOA Foundation

GOLD SPONSORS:
Laszlo
Presentation & Demo
Parasoft
Presentation & Demo
webMethods/SoftwareAG
Customer - SOA at National Bank of Canada

SILVER SPONSORS:
Active Endpoints
Wake Up to the Power of ActiveBPEL
WSO2
Session by Asankha Perera

EXHIBITOR PLUS:
Nastel
Monitoring Messaging based SOA
Nexaweb
Enterprise Web 2.0 Reference Architecture - AJAX, SOA, and Open Source
Solstice Software
Presentation & Demo

POWER PANELS:
Virtualization Power Panel
Moderator: Alessandro Perilli - Speakers: Toufic Boubez and Jonathan Clark
SOA Power Panel
Moderator Sean Rhody - Speakers: Fred Holahan and Dave Mavashev and Asankha Perera and Ian Thain
EOS Power Panel
Moderator: Roger Strukhoff - Speakers: Doug Levin and David Temkin

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The Most Significant SOA and Open Source Events of 2007!

Conference News

Service Oriented Architecture (SOA) has been discussed as an important architectural style for the last few years. Organizations have started to develop service-oriented solutions and many are now leveraging services in their production environments. SOA introduces new technical comple...
Widely discussed in IT circles are the limitations of traditional application management products in enabling organizations to achieve maximum return on their SOA investments - often thanks to the higher level of complexity for applications running in this environment. Application Perf...
Complex Enterprise Service Bus (ESB) based SOA environments pose a whole new level of management challenges. In this session Albert Mavashev will explore the nature of those challenges by illustrating the need for a Complex Event Processor (CEP) to proactively manage your Enterprise Se...
The original goal of the service-oriented architecture (SOA) concept was to build flexible, loosely coupled systems. But any two components in a system that communicate with each other are coupled to a certain extent. As architects, our aim in deploying real world SOAs is to lessen tha...
Service-oriented architecture (SOA) has taken modular programming principals into the distributed computing environment. But the functionality provided by such modules are much broader and, hence, can be considered as services. When applications are deployed in a distributed computing ...
For enterprises looking to create mission-critical applications, the benefits of transitioning to an SOA environment are many. However, the number of legacy applications and systems with proprietary protocols that do not support a Web services interface, and therefore cannot connect di...
As companies embrace SOA and begin breaking apart monolithic applications, the question of how to control and secure access becomes mission-critical. How do you take advantage of the flexibility inherent in a SOA while ensuring that component services are properly secured and managed t...
The Enterprise Service Bus provides event-driven and standards-based message services that are fundamental to large and complex enterprise infrastructures. Traditionally the ESB has focused on message delivery between different disparate server-side systems. With the use of modern Web ...
SOA concepts have been around for a while and all of the benefits and promises it offers look good on paper. The complexity of implementing and deploying SOA in large enterprises is, however, often overlooked. The problems get further exacerbated when trying to migrate from existing mo...
Four years in the making, WS-BPEL 2.0 has emerged as the definitive standard to define stateful, complex, and robust service orchestrations. But why does WS-BPEL exist, what role does WS-BPEL play in a service-oriented architecture, and where is WS-BPEL being used? This session will in...
Many organizations make the assumption that SOA is a panacea that can and should be applied to every situation. The reality is that service orientation is not the right answer for every scenario. The expense of service orientation cannot always be recouped and in some cases service ori...
Many large SOA deployments face two major challenges: how to promote service reuse and how to manage the complexity of a heterogeneous, distributed SOA that includes Java, .NET, and various legacy and packaged applications deployed across the enterprise. The solution is to implement se...
Popular assumptions can often be dangerous. We will consider how the many unique and highly-regarded architectural characteristics of SOA, such as loose-coupling, can actually be a two-edged sword affecting the requirements, nature, and success of many important aspects of SOA, especia...
Service Oriented Architecture (SOA) has taken modular programming principals in to the distributed computing environment. But the functionality provided by such modules are much broader and hence, can be considered as services. When applications are deployed in a distributed computing ...
To ensure successful SOA implementation, companies should reconsider how they provide decision services. The unmanageable, black-box approach of wrapping legacy code does not work. BRMS (Business Rules Management System) helps companies meet the SOA promises of reuse and agility with T...
'We are proud to offer our customers a virtualization solution that, along with non-disruptive deployment and comprehensive reporting of existing storage environments, can take proactive action to avoid problems before they occur and preserve customer investments,' said Daniel Liddle, ...
Web Age Solutions is a leading provider of technology mentoring and education to the Fortune 500. Our 'Preferred Vendor' status with these global leaders is a result of our highly progressive approach to knowledge transfer and relentless pursuit of customer satisfaction. While many of ...
Software AG, a global leader in business infrastructure software, announced that it was the recent recipient of eleven 2007 SOA World Magazine Readers' Choice Awards. Winners were recognized in twenty categories by SYS-CON Media, the world's leading i-technology media and events compan...
I will be attending the Ajax World Conference next week in Santa Clara. I will also be at the opening reception on Monday and the conference party on Tuesday. Over the weekend Jesse Liberty blogged about this as well 'If you are going to be at AJAXWorld, look for me on Twitter, and let...
One of the business benefits organizations strive to achieve by implementing a Service-Oriented Architecture, or utilizing Web Services, says Parasoft's Rami Jaamour, is the opportunity to reuse business components. 'Asset reuse is one of the core drivers of the SOA or Web Service ROI ...
Paul Lipton, a Senior Architect in the CA Intellectual Property and Standards Group, likes to remind audiences wherever he speaks that popular assumptions can often be dangerous: the many unique and highly-regarded architectural characteristics of SOA, for example (such as loose-coupli...
SOA is all about reuse and leveraging existing investments, according to Ian Thain, senior technical evangelist / software engineer in the Worldwide Marketing Organization of Sybase, Inc. In Thain's view, 'model-driven SOA' allows for an intersection between requirements established a...
I will be teaching a one day Bootcamp course on Ajax at the AJAXWorld Conference in Santa Clara, California on September 23, 2007. Details are at http://ajaxbootcamp.sys-con.com I will be expanding the Ajax construction tools section from the Ajax Bootcamp I taught in New York at the S...
AJAXWorld 2007 West will take place on September 23-26, 2007, at the Santa Clara Convention Center, in Santa Clara, California, and will offer a new dedicated 'iPhone Track.' Another dedicated track will offer a comparative education opportunity for conference delegates on emerging RIA...
Can afford to take just one day off, get out of your cubicle and see what other people up to these days? Is J2EE still in favor? What's this ESB is about? Have you even heard of using Flex as a Web front end of your Java applications? Do not miss an event in NYC this Monday, that is cr...
Panelists included SOA World Magazine editor-in-chief Sean Rhody (CSC), Open Source Specialist and SYS-CON's Industry Blogger Debbie Moynihan (IONA), Nexaweb's founder and CTO and SYS-CON's Industry Blogger Coach Wei, ColdFusion Developer's Journal editor-in-chief Simon Horwith (AboutW...
Ruby on Gears is a content plus framework built in 100% Ruby on top of the popular Ruby on Rails. Ruby on Gears provides a turn-key user & administration environment suitable for CRM, Project Management, Document Management, Corporate Intranets, Expert Systems, Vertical Search Engines,...
Securent, Inc., the award-winning leader in the Entitlement Management market, today announced that Co-Founder and CTO Sekhar Sarukkai has been selected to present in multiple stand-alone sessions at the annual SOA World Conference and Expo 2007, to be held June 25 - 27 in New York. Th...
Oracle chief SOA technologist Dave Chappell will present a session entitled 'SOA Reality Check' at the upcoming SOA World Conference & Expo 2007 East, which will take place June 24-27, 2007, in New York City. The landscape of Web Services, and the shape of the SOA Infrastructure is...
Leading technologists--from Layer 7, Oracle, Thinstall, Nastel, Solstice Software, and iTKO--joined SYS-CON.TV Founder and Host Roger Strukhoff in a discussion on SYS-CON.TV about the state of SOA among enterprise customers, the challenges they face in solving their customer needs, and...
TenFold Corporation, provider of the EnterpriseTenFold SOA applications development environment and applications engine for building and implementing enterprise applications and services, is pleased to announce Jeffrey Walker's participation as a SOA thought leader in the upcoming SOA ...
Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers and pa...
Generally, in order to enable performance reporting, fault management, usage metering and SLA management in their SOA environments, companies had to either install agents on the application servers or deploy intermediaries as proxies. The agents become part of the handler chain in J2EE...
Kevin Epstein, vice president of Scalent Systems, will host an interactive presentation on 'The Adaptive Infrastructure -- Dead Bare Metal to Live Connected Servers in Five Minutes or Less' at the 2007 Virtualization Conference & Expo, Roosevelt Hotel, New York City, June 27, 2007, fro...
Ubuntu is the darling of the Linux desktop space. Voted #16 in PC World's Top 100 Products for 2007, millions of users and now coming as an option for Dell users straight out of the box, this Linux distribution is increasingly being deployed on corporate networks. With a free server ed...
As enterprise organizations continue to embrace SOA throughout their environments, they also must face new challenges in regards to securing applications that live outside the traditional confines of a secure network. How do you effectively administer and enforce application entitlemen...
The Group will discuss open source trends in systems management. Panel participants will discuss both the benefits and precautions to take when investigating open source management software.
We expect a lot from SOA. We want business agility to support growth, attention to customers and efficient, collaborative operations. But you can?t expect what you don't inspect. Composite applications that are constantly changing call for a new testing paradigm to assure that business...
Application virtualization is a technologically elegant solution that isolates applications and reduces conflicts. That's good for IT management and has the additional virtue of being financially alluring. From legacy to the latest enterprise business applications, virtualized deployme...
Nora Denzel recently retired from HP as the senior vice president and general manager of HP's over one-billion dollar software division. At HP, Denzel led one of the most dramatic turn-arounds in the software industry by reinvigorating HP's OpenView and OpenCall software product lines ...


SOA World Latest Stories
The massive transformation of IT, driven by virtualization and cloud computing initiatives, is compelling a rethink of the way enterprises protect their critical assets. The most critical resources are typically the applications and their data, plus their supporting systems, i.e., serv...
Sun’s last CEO, Jonathan Schwartz, the guy who nominally sold the joint to Oracle, has started a new company called Informed Biometry to do something – exactly what is still unclear – but it appears to have something to do with health because it’s got a web site at www.pictureofhealth....
Customers using SAP applications are looking toward virtualization and cloud technologies as well as application management tools to help increase business agility and reduce costs in the datacenter. To help customers address this challenge, SAP is currently developing enabling technol...
Enterprises are asking their architects to create and enact plans for the future in a time when protocols are proliferating, services are moving to the cloud, and perimeter security has been left behind. It is a time of change – can the chaos be overcome? In his session at the 7th Int...
Cloud computing is profoundly changing the way we think about IT and the enterprise. As we know cloud computing is a must have – will your enterprise use a public, private or hybrid approach? Gartner forecasts that by 2012, industrialized utility and cloud-based services will account f...
Rackspace Hosting on Wednesday announced the Rackspace Cloud Plug-In for Microsoft Visual Studio 2010, a Visual Studio toolkit that enables the 6 million .NET developers worldwide to seamlessly extend development and deployment to Rackspace Cloud Servers for Windows. This unique set of...
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 Who Should Attend?
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SOAWorld 2007 West Speakers Include...


MALLADI
eBay

GABHART
Web Age
Solutions

LIPTON
CA

THAIN
Sybase

JAAMOUR
Parasoft

RIX
SAIC

TEMKIN
Laszlo

GENDRE
ILOG

CHAPPELL
Oracle

ALUR
JackBe

RODRIGUEZ
TwoConnect

JACOBI
Kaazing

QUINN
TIBCO

PELLEGRINI
Active Endpoints

MATSUMURA
webMethods

KARUNASENA WS02

SYS-CON EVENTS


 Past Events Archive
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Real-World AJAX Seminar
www.ajaxseminar.com
Ruby on Rails Seminar
www.rubyonrailsseminar.com
Real-World Flex Seminar
www.flexseminar.com
Other SYS-CON Events
events.sys-con.com

 SOAWorld 2007 East Delegates Represented...
• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom
• CA [2 delegates]
• CalAmp [2 delegates]
• California Department of Social Services
• Cape Clear
• CareFirst, Inc.
• Car-Part.com [2 delegates]
• Centric CRM [4 delegates]
• Chariot Solutions [4 delegates]
• Chordiant Software [2 delegates]
• Cisco Systems [2 delegates]
• Citrix Systems, Inc.
• City of New York
• Cneils
• Comcast [2 delegates]
• Community Connect [2 delegates]
• Composite Software [5 delegates]
• Conservation International
• Consultant eds / wamventures.com
• Control Module, Inc.
• Corporate Technology Partners
• CorraTech [2 delegates]
• Cortlandt Technology Partners [2 delegates]
• CPUC
• Credit Suisse
• CRIMSONLOGIC PTE LTD [2 delegates]
• Critical Resource Tech
• Crosscheck Networks
• Cyberboom
• Cynergy Systems, Inc. [2 delegates]

   read more...